Artificial intelligence and transparency

Many product photographs show the real furniture piece in settings created or enhanced with AI (lighting, context, background).

The product you can order is authentic; the setting may not reflect a physical photo shoot.

Where applicable, product pages show «Real product · AI ambience».

On site images you may see three badges:

• REAL — fully real photo, no generative AI.
• REAL+AI — the furniture piece is real; setting, lighting or background may be created or enhanced with AI.
• FULL AI — image generated entirely with artificial intelligence.

The badge is intentionally discreet; the full explanation is on this page and in the footer legend.

We also use AI for internal tasks, such as:
• draft emails and outreach messages
• translation of website copy
• support in organising commercial enquiries

In these cases AI proposes text or suggestions; sending and material decisions remain with our team.

• We do not use AI for automated decisions on prices, contracts or orders
• We do not send passwords or access credentials to AI tools
• We do not present substantially AI-staged or AI-generated images as pure real-set photography without disclosure

Some processing relies on third-party AI providers (language models and image generation or editing tools). Details on personal data are set out in our Privacy policy.

For questions, please use the Contact page or the email address shown on the website.